I’ve seen it floating aroung the internet here and there over the past several days, so I finallly decided to look at it: Intel’s ranking of the top 100 “Most Unwired Cities Survey“.
‘Unwired’, here, is taken to be a good thing. The survey attempts to judge the wirelessness of those cities it ranks: wireless hotspots and the like. The problem is that it doesn’t do what it says it does.
Firstly, it doesn’t rank cities as the title of the survey suggests, but metropolitan areas instead. This isn’t that big of a deal, and, indeed, the explanatory notes make this fact explicit, but it’s still sloppy. More importantly though, this does not rank the top most unwired cities.
The survey describes its task three separate times:
- In its title: “Most Unwired Cities Survey”. This is false.
- “Intel’s 3rd Annual ‘Most Unwired Cities’ survey ranks the top 100 U.S. cities and regions for the greatest wireless Internet accessibility”. Sloppily written but one could argue that it’s true.
- “Below are the top 100 cities and regions in the United States for wireless Internet accessibility, where you can unwind and unwire:”. Also false.
Given the above quotes and their respective veracities, can you guess where exactly Intel tries to pull the wool over people’s eyes? I’ll give you a hint, they attempt to trick you with marketing, not statistics; it’s in the language they use, not the numbers they produce.
Answer: They only surveyed the largest 100 metropolitan areas in the U.S. and there is no reason to expect that the set of the largest 100 metropolitan areas is the same set as that of the top 100 most unwired.
Allow me, if you will (and what choice do you have), to illuminate the problem with an example. If someone gives you five apples (and you know nothing about the original selection process this person used to cull five apples from the millions that exist) and tells you to arrange them in order from biggest to smallest, you would never think to say “I’ve just ranked the five largest apples”. Or, rather, if you would think to say that, there’s probably a career ahead of you with Intel’s news department. Intel did not rank the “top 100 most unwired cities”, they ranked the largest 100 metropolitan areas by their unwiredness. Big difference.
Cruising the internet, there are a lot of people who recognize this difference, but there are a vast number, still, that got duped.